WaveCMO
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Case studies

Receipts, not slides.

Three real engagements. What the team looked like before we got there, what we did, and what the numbers did after.

Climate techSeries A · 22 people

From founder-led marketing to a $4.2M qualified pipeline in two quarters.

Strong product, no marketing function. The CEO was running every campaign in between board meetings. Lead flow was sporadic — and the sales team was selling on the back of cold outbound that was starting to flat-line.

What we did

  • Embedded a senior marketing leader within ten days
  • Rebuilt ICP and messaging around three sharp use-cases
  • Stood up a content engine and a paid LinkedIn motion in parallel
  • Replaced the existing agency, kept one specialist freelancer

Northwind Climate

Qualified pipeline (Q1+Q2)$4.2M
MQL → SQL rate11% → 34%
CEO hours on marketing / week12 → 2

"It felt less like hiring a vendor and more like a senior marketing leader just… showed up. By week three I stopped worrying about marketing."

Priya R. · CEO, Northwind Climate
HealthtechSeries B · 90 people

Replaced a fractional CMO + two agencies with one embedded team — and cut spend 38%.

A patchwork stack of vendors no one had time to manage. Spend was climbing, attribution was guesswork, and the in-house team was burning out chasing handoffs.

What we did

  • Took ownership of the full marketing function on day one
  • Consolidated the vendor stack from seven to two
  • Rebuilt lifecycle and onboarding emails around real activation moments
  • Hired and trained an in-house marketing manager to graduate into

Altura Health

Marketing spend−38%
Activated users / month+62%
Vendors managed7 → 2

"We'd tried fractional, we'd tried agencies. WaveCMO was the first team that owned outcomes instead of inputs."

Marcus T. · COO, Altura Health
Developer toolsSeed · 8 people

From zero brand to 14,000 sign-ups and a clear category narrative in 90 days.

Two engineers, a beta waitlist, and no marketing function. They needed a story, a launch, and a way to keep momentum after the news cycle ended.

What we did

  • Sharpened category positioning with the founders in week one
  • Owned the public launch end-to-end — narrative, press, community
  • Built a developer-first content cadence the team can keep running
  • Set up the analytics + experiment loop they didn't have time to design

Kindred Labs

Launch-day sign-ups9,400
Active users (day 90)14,200
Cost per sign-up$1.83

"They didn't write us a strategy doc. They ran the launch with us. That's the entire difference."

Dee O. · Co-founder, Kindred Labs

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